I had so many labels in my life according to which people build up different pictures on me. My plan with this project is to make an alter-ego which is based on the stereotypes that are connected to these labels. This labels like:
I am "Hungarian, eastern-european, migrant, student, artist, dishwasher, male, roma, etc.

I would like to built up my alter-ego character as the "ultimate eastern european or migrant" by exaggerating those cliches that are stuck to these labels and take out all those personal characteristic of myself that are not connected the stereotype.

For a warming up exercise to this project I have made some business cards to introduce my aler-ego, because many times a conversation with an unknown person begins with some simple questions like, who are you?, what do yo do? where are you from? The way I am answering these questions will shape their first impression and they start building up pictures who I am.

Ultimate label